How to attract customers in your online store

How to Attract Customers : 7 Tips for your Online Store 

No business can be prosperous in the event that it doesn't have cycles and methodologies that permit it to draw in clients to its entryways. Yet, do you have any idea about how to draw in clients to your business? Do you have methodologies to draw in clients?

If your strategies to attract new clients are not giving results, we invite you to read this article in which we share with you seven tips that we hope will help you understand how to attract clients in a practical and effective way.

1. Define the Consumer Profile

 The first thing you have to do is fully identify the profile of the ideal consumer or client of your business.  In this sense, the important thing is to understand very well who your business is aimed at and what type of person needs your products and/or services.

 Although this sounds a bit obvious, the reality is that the ignorance that exists regarding said “ideal client” is one of the main reasons why many strategies to attract clients fail.

 Clearly defining the consumer's profile is a fundamental element within all the marketing strategies that we want to develop, above all because this knowledge is what will allow us to create an online presence and effective communication with our clients.

2. Give Visibility to Your Business

 If your customers do not find your store, it will be useless to implement other strategies to attract customers.  For this reason, it is essential that you make sure that your store has good visibility online.

 For this, it is very important that you implement a good SEO and SEM strategy that allows people to find your business every time they look for something on the Internet that is connected with your business.

 For example, at the SEO level, it is essential to create good quality content that responds to the searches made by users on the Internet.  In the following example you can see how Bonsai Empire has been able to create content for the search “how to make bonsai”.

Being the first result of said search, the chances that users decide to visit the content offered by Bonsai Empire are enormous.  Once the visitor clicks on said link, they will have the option to read the article and explore the Bonsai Empire website:Being the first result of said search, the chances that users decide to visit the content offered by Bonsai Empire are enormous.  Once the visitor clicks on said link, they will have the option to read the article and explore the Bonsai Empire website.

3. Use videos

From a visual point of view, there is nothing more effective than a video.  In fact, if you've noticed, many of the search results we get on Google start with videos at the top.

 Videos are an optimal tool when it comes to attracting customers as they not only answer the questions that users are looking for but also give users the opportunity to get to know your site and your entire online presence.

 In addition to the above, videos help you strengthen your credibility.  In the following example, you can see the way in which the designer Noelia Reginelli appears in the first position of Google with a video that perfectly answers the user's search.

In addition to helping you present yourself as a valid source of knowledge, this video contains countless links to your social networks and the designer's own site, which helps you promote your professional services:

4. Optimize Your Website

 If you think that the process of attracting customers ends when people arrive at your website, you are wrong.  In fact, the level of success of the strategies to attract customers to your business depends on the conversions they generate for your store.

 For this reason, it is essential that your website is ready to receive those people who have been persuaded to come to your site.  For this, we advise you to take into account the following aspects:

• Optimize the web usability of your page.

•  Invest time in building good landing pages.

• Use high-quality images and appropriate font types.

• Make sure to write good product descriptions.

 Remember that the ultimate goal of your strategies to attract customers lies in being able to convert the visitors that come to your site into potential customers and for this to happen it is essential that your website is optimized and offers a good user experience.

5. Optimize your Sales Strategies

 Attracting customers is something that is closely related to the sales strategies that a business uses to sell its products and/or services.  For this reason, we advise you to implement and optimize the following strategies:

Offer something free or discounted for your new customers

 One of the best strategies to attract customers to your business is to offer something for free or at a discount.  To do this, we advise you to implement an introductory offer for new customers.  Here are some ideas:

•  Offer a special discount for the first purchase made in your store.

•  Offer a free ebook for subscribing to your newsletter.

•  Offer a special discount for the first service purchased by a new user.

• It offers a time for testing of one month.
•  Offer a free rendition of your item with restricted highlights.

 In the following image, we can see how Corel Draw, one of the best graphic design programs on the market, offers its new visitors the possibility of using this program for free for one month.

Implement Referral Programs

 Customers who are satisfied with your products and/or services are those who speak best about your business.  Why not take advantage of them to attract new customers to your online store?

 This strategy takes advantage of the fact that people trust what their friends or loved ones tell them much more than what a certain type of advertising tells them.

 The best referral programs are those that offer a double reward.  Your existing customers will receive a reward for bringing new users to your site, and new visitors will receive a discount that encourages them to make their first purchase.

 It is a strategy that offers profits per tip and tip that also allows you to strengthen relationships with your customers and your brand strategy.  In the following image, we can see how American Express uses this strategy.

Contact your Past Clients

 Many times it is easier to persuade a customer who has already bought from your store than one who has never bought anything.  Although the strategies to attract clients are directed towards new clients, recovering an inactive client is also part of the strategy.

 For this reason, we advise you to contact those customers from the past who have not bought anything from your store again.  For example, you can run a quarterly campaign targeting customers you haven't seen in the last six months.

 To implement this strategy, you just have to send them a message or a newsletter telling them that you miss them, offering them a discount or a special type of promotion if they dare to buy more items in your store.  Unless you are dealing with dissatisfied customers, the chances of seducing them are quite high.

 6. Create Strategic Alliances

 Building alliances with businesses that have a common customer base with yours, but are not direct competitors, is one of the best ways to win and attract customers to your business.

 For example, if you have a store that sells baby products, you could build a partnership with a business that sells maternity wear.  At the end of the day, the customer base is the same but there is no direct competition between the two stores.

 This type of alliance is what is known in the marketing world as co-marketing and represents a great alternative for those companies that want to optimize their marketing budgets to the maximum.

7. Optimize your Presence on Social Media

 Social networks have become one of the best channels to attract customers not only because of the exposure they provide but also because of the return they offer at the level of marketing investment.

 For this reason, we advise you to optimize your presence on social networks, as this will allow you to position your brand in front of a considerable number of people in a very short time.

 In addition to the above, if you focus on cultivating good relationships on social media, you will be able to expand your marketing strategies and gain a loyal customer base in no time.

 Here are some tips so you know how to attract customers to a business through social networks:

•  Identify which social networks your current and potential customers use.

•  Create pages of your business in each of these networks.

•  Generate quality content related to your business and industry.

•  Do not stop focusing on other interesting or trending topics.

•  Optimize the use of Instagram keywords and hashtags for your online store.

•  Listen in and answer client remarks and questions

 In the image below, we can see how the Mexican sportswear store Emporio uses the power of hashtags to promote each of its items through its Instagram presence.

 With this last example we have reached the end of this article.  We hope that all the tips that we have shared with you have helped you understand how to attract people to your business.

 We invite you to put them into practice as they are actions that can help you optimize your store, making it more profitable.  And if you need more tips to improve your business, don't hesitate to subscribe to our blog!

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