First steps to learn SEO from scratch
I take as a basis that you have a voracious interest in becoming a good SEO, that you like the web world, digital marketing and, in short, messing around to get to appear in the top positions. If so, the adventure begins!
Official Google Documentation
Yes, you don't have to pay anything to learn about the good practices that Google recommends and understand how the search engine works.
Beginner's Guide to Search Engine Optimization
Most importantly, I suggest you access and download this legendary aide (which practically we all have gone through) to start to all the more likely comprehend the proposals that Google proposes inside a page. In his day, he had even printed it for me so I could underline and make comments. Extremely helpful for a first contact.
Online version of the guide
You can also access the online version from the Search Console help center where the best practices to carry out for the different aspects of a website's SEO are also described.
Many of the mistakes that are made at the beginning can be avoided by reading the basic guides that Google provides.
How Google search works
The previous document is already a few years old, so I advise reading up-to-date information on how Google works. I would also recommend looking into concepts on crawling and indexing or keyword analysis. This page is perfect for learning SEO for free, getting to know Googlebot and the previous concepts.
Search Quality Evaluator Guidelines
This is the guide that Google gives to evaluators (that is, real people) to "rate" search results when there is an algorithm update.
It is important to be aware of this information because if your content deals with the health niche, for instance, and Google starts to be more prohibitive with the subject to keep away from extortion, you will clearly need to adjust to its guidelines so as not to fall into the SERPs.
Have a website or make it
Today, thanks to CMS or content managers, it is not complicated to make a web page. The most popular and suggested, particularly for its flexibility while rehearsing SEO strategies, is WordPress.
What's more, for what reason would you say you will engage in making a site now? Well fundamentally to try what you are perusing in the aides. Rehearsing is the manner by which you gain insight and lose the feeling of dread toward doing specific things, for example, changing meta titles, meta depictions, enrolling the space in a Google property... Also,, of course, learning SEO step by step based on errors. Because yes, we all commit them and it is where we learn the most, so it is better to commit them with the web in production.
Doing SEO is not theorizing, it is experimenting. Consequently the significance of rehearsing what you are realizing and, most importantly, of making a work strategy.
At this point, I recommend what I did back in the day: create a local website to “play” everything you want without making a mess.
You can use Flywheel, a simple program to be able to carry out the website installations that you need on your computer in a very simple way.
Learn the elements and technologies of a website
You don't need to be a developer to concentrate on SEO, however you truly do have to know the components that make up a page (headers, metadata, text, pictures, space name, frames...), as well as the different technologies with which they can be made (html, css, java script, progressive web app, https….).
Here are some interesting links for this purpose:
Getting started with HTML + CSS
Tutorials with visual examples and codes to practice
You may be wondering why you need to know code if, after all, with WordPress and plugins you already have it. Well, I'm sorry to tell you that this is not the philosophy.
As a future decent SEO, you should know how a site has been made and consequently attempt to find issues in the code and propose arrangements. You can even scrape websites to get useful information if you know what a div, a class, a selector, JS Path or XPath is, among other concepts.
Different assets and sources to learn SEO free of charge
While you begin to discover the first concepts when considering SEO on a web page , As a future decent SEO, you should know how a site has been made and consequently attempt to find issues in the code and propose arrangements
Videos
Undoubtedly, the quickest and most direct source to gain SEO without any preparation and free of charge are YouTube channels. Here are some:
Web optimization web situating of the Luís M Villanueva channel.
Undoubtedly, the quickest and most direct source to gain SEO without any preparation and free of charge are YouTube channels. Here are some:
Web optimization web situating of the Luís M Villanueva channel.I
Undoubtedly, the quickest and most direct source to gain SEO without any preparation and free of charge are YouTube channels. Here are some:
Web optimization web situating of the Luís M Villanueva channel.
One of the leading SEOs in the sector, whose value contribution consists of explaining practical work methodologies, carrying out experiments with the aim of verifying the truth behind the theories and conducting interviews with professionals in the sector.
Concepts, methodologies and SEO interviews of the Webpositer channel.
It is one more of the channels through which I have learned various ideas and practices. Ideas are made sense of obviously and in an extremely pedantic manner.
SEO for beginners from the Romual Fons channel
I prescribe that you attempt to repeat the stunts or systems of the recordings to acquire familiarity and apply them to your venture.
Perhaps he is the most charismatic communicator in the SEO world due to his way of explaining concepts and strategies that he himself puts into practice.
He is more focused on niches, but of course you can get a lot of good ideas from his channel.
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